Reviews follow service, so timing matters. For each client location, the agent sends a review request after a purchase, booking or visit, using the trigger and wording you approve. Happy customers get an easy link. If someone replies with a problem instead, the thread goes to a person rather than a public star rating. Review platforms have their own rules about asking for reviews.
We build requests inside those rules and keep the wording neutral, so every customer is asked, not only the pleased ones. Start with the locations that have the most customer contact. Once the review rules prove reliable there, extend them to quieter sites, so you are not tuning every setting at once or changing too much in a single month.
The agent drafts a reply to each new review in the client's voice, mentioning what the customer actually wrote. Your team approves replies before they go live, and you can allow routine thank-yous to send automatically once you trust the output. Negative reviews always wait for a person. The agent never offers compensation or admits fault by itself.
Each client report can carry a short reputation summary: rating trend, review volume and common themes. Those themes are useful beyond marketing, because they show what customers praise or dislike. This agent suits clients with several locations or steady foot traffic. A business with a handful of reviews a year will see little difference.
Google, Yelp, Facebook, Trustpilot and the main industry directories.