The agent works from a brief your strategist writes once a month for each client: themes, offers, key dates and anything to avoid. The clearer the brief, the closer the first drafts land. Before we start, we gather the brand guide and a sample of posts the client loves, then turn them into a voice profile the agent writes from.
We also ask who approves what. Some clients want to see every post, others only campaign pieces. Setting that up front means drafts reach the right person from the first month, and your team is not chasing sign-off by email.
The agent drafts posts, reel scripts and carousels. Your strategist reviews the batch, edits where a human touch matters and sends it to the client through an approval link. Nothing is scheduled until the approval rules you set are met. Ideas, creative direction and the client relationship stay with your team. If a client changes direction mid-month, update the brief and the agent redrafts the remaining posts.
If a client's content is mostly live events, breaking news or heavily designed work shot on the day, a monthly batch covers less of the calendar. The agent suits planned, steady content. To measure it, track how much of each batch your team keeps unchanged, how many edit rounds clients ask for, and how long monthly planning takes per client.
This work is specific to your field, so we build it around your rules, templates and examples instead of a generic model.