When a new listing arrives, send the agent the details, photos and any notes from the agent who knows the property. The content agent drafts a post, a short video script and a carousel outline in the agency's voice, with required disclosures included. Your team checks facts such as price, address and features before anything is scheduled.
Enquiries often come by DM or comment late in the evening. The community agent answers the basics, such as availability, location and how to book a viewing, and gathers contact details. It does not negotiate or quote anything not in the listing. Questions about offers and finance go straight to your agent.
The new business agent keeps a record of each lead, sends a reminder after a viewing and stops when the lead replies or your team closes it. Everything is logged in your records. If you list only a few properties a year, simpler tools may do. Measure time to first reply, viewings booked per listing and leads still waiting for contact.
Handing over a sold listing is part of the workflow too. When a property sells, the agent stops promoting it and drafts a sold post if you want one, so old listings do not keep drawing enquiries your team cannot answer.