On LinkedIn, the content agent drafts thought-leadership posts, company updates and carousels from the brief and from material your client has already published. The new business agent can use LinkedIn context when preparing outreach notes, and the reporting agent summarises how posts performed. Everything the agent writes is a draft until a person approves it, which matters on a channel where posts are tied to real names and reputations.
We confirm whether the agent works with a company page, personal profiles or both, and who approves each. For personal profiles, the person whose name is on the post signs off. We then connect with limited access and test on real drafts. Ask each author for a few of their best past posts so the tone is theirs.
Keep outreach rules clear. Agree what may be sent automatically, which is usually nothing, and what always needs a person to read and send. Agree how personal profiles are handled before the first draft. Some executives want every post reviewed, others only want a topic list. Whichever you choose, record it as a rule so approvals do not depend on someone remembering.
LinkedIn limits automation and what outside tools can do, and we respect those limits. Mass messaging and anything that breaks the platform's terms is not something we build. Check what is allowed for your accounts first, and expect some steps, such as sending personal connection messages, to stay manual.