On TikTok, the content agent drafts short video scripts, captions and hooks from your monthly brief, and the community agent can draft replies to comments in the client's voice. Videos themselves are still filmed and edited by your team or the creator. The reporting agent can read performance figures your team already tracks, and summarise which topics and formats seem to be working for each account.
We start by confirming which accounts are involved and who owns them. Access is granted to the extent needed and no further, and we test the agent on real comments before it replies to anyone live. Trends move quickly on this platform, so agree how often your team wants new hook ideas each month. Share a handful of videos the client thinks represent their style.
The agent learns pacing and phrasing from those, which makes first drafts feel closer to the account. Set expectations about timing. Drafts for a trend need quick approval, so agree an approver who can respond fast, or accept that some trends will pass by. Planned series content works better with this agent than reactive posting.
What an outside tool can do on TikTok is set by the platform and may differ by account type and region. We check this on the discovery call. Where an action is not available, such as certain kinds of publishing, your team handles it manually. The agent does not make trend or music licensing decisions for you.