Meta Business ties together Facebook Pages, Instagram accounts and inboxes for a client. Agents can use that connection to read messages and comments in one place, draft on-brand replies and prepare content for each page. The reporting agent reads the figures your team already uses for social results. Because one business account can hold several assets, we map them carefully so the right agent reaches the right page.
First list the pages and accounts per client and who holds admin rights. The admin grants access, and we ask for only what the agent needs. We test with realistic messages, including a complaint and an out-of-hours question, then go live with monitoring. Keep one named contact per client who can approve changes.
If a client moves agencies or changes admin, access should be reviewed. Tell us and we update the connection. Check Business Manager roles before the call. If the wrong person holds admin rights, access can stall for days. Naming a backup admin avoids a pause when someone is away.
Meta decides what outside tools can do, and permissions vary by asset type. We confirm what is available for your accounts before building and leave anything unsupported as a manual step. This page covers organic work, not advertising spend, and the agents do not change ad budgets or targeting.